On Sunday, April 20, 2008, the Pure Fashion Show, an annual faith-based event, will hit the runways again in style, as it has in Atlanta for the past nine years. This year, guests will enjoy a fabulous show at the Georgia World Congress Center sure to cause a positive stir in the fashion industry. With an emphasis on modesty – mirroring the ‘Modesty Movement’ that says girls can wear cute clothes and still maintain their dignity – Pure Fashion includes more than 60 teen models and stresses that real models are role models who know who they are and know that they can ‘change the culture one outfit at a time!’

Pure Fashion evolved from an idea conceived in a basement in 1999 into a worldwide fashion statement that’s on a mission to change fashion as we know it today. The concept was born when a dedicated group of mothers with teenage daughters decided it was time to start turning the tide of fashion trends -- all of which seemed to be ever more skimpy, revealing and degrading to the inherent dignity of young women. A new kind of fashion show seemed to be the answer. What these dedicated women began in the basement of their suburban Atlanta Church hall has blossomed into an international organization that coordinates annual fashion shows in major cities, not only in the United States, but also in Canada, Australia and Mexico, to name a few.

The April 20^th show begins at 2:00 p.m. in the Georgia Ballroom, and doors open for pre-function activities and heavy hors d’oeuvres at 12:30 p.m. This year’s Pure Fashion Show is expected to draw more than 2,000 attendees who will be treated to an impressive line-up of entertainment, including performances by Carried Away, a Dove Award-winning Christian group from Tennessee; Lindee Link, a 13-year-old up and coming musician from Peachtree City, GA who is cutting her first CD in Nashville, scheduled for release March 7, 2008; and special performance by Mary Kate McCarthy, one of the Atlanta Ballet’s premier dancers.

Additionally, Pure Fashion is honored to present special Make-A-Wish Foundation guest, Heather Holtry. Heather is battling chronic disseminated late-stage Lyme Disease, and her wish is to have her custom-designed gowns created and shown at Pure Fashion, in an effort to increase awareness for Lyme Disease. Heather’s designs will be showcased in this year’s Show. And finally, a parade of hip, trendy and modest spring fashions -- modeled by more than 60 local teenage girls -- will round out the event.

As with every year, models began their preparation for the show in September with an entire development program which includes training in etiquette, public speaking, make-up application and of course, modeling. Most importantly, these young women have been given a new appreciation for human virtues and values that seem forgotten in recent fashion design and trends.

One such virtue is modesty. “Modesty is more than the way we dress; it is an outward reflection of an interior attitude,” says Brenda Sharman, former Miss Georgia USA and National Director of Pure Fashion. Sharman was able to elaborate on this view when she appeared on the Dr. Phil Show in late November 2007 in a segment called ‘Mild vs. Wild,” a debate on how young women should dress. Sharman shared her convictions about modesty, saying that young ladies should dress so that they are appreciated for who they are and not treated inappropriately due to the way they may have dressed on a particular day.

This year’s Pure Fashion show begins at 2 p.m. and includes a selection of heavy hors d’oeuvres. Doors open at 12:30 p.m. Tickets are $45 per person with $45 cash back at the show if 10 tickets are purchased at one time. This ‘early bird special’ runs through March 31, 2008. For more information, go to www.purefashion.com. Tickets are on sale now.

Proud sponsors of the 2008 Pure Fashion Show include:, Dillard’s, Ashley Park Shopping Center in Newnan, Executive Visions Inc. (producer of the event), Siggers Hairdressers, Ben Vigil Photography International Barter Consultants and Regnum Christi, an international lay movement within the Catholic Church.

About Pure Fashion
Pure Fashion is an international faith based program designed for girls 14-18 to help young women re-discover and re-affirm their innate value and authentic femininity. Pure Fashion is a character formation program that enhances not only a young woman's external appearance, but more importantly, her interior beauty and balanced self confidence. The organization’s goal is to emphasize a young woman's inherent dignity and therefore create in her a desire to dress and act in accordance with that dignity. Understanding that many young women today are losing their sense of innocence at a very young age, Pure Fashion aims to reverse this trend by offering a fun, exciting and effective virtue formation program that can impress the hearts and minds of young girls at a very critical stage in their lives. Pure Fashion is sponsored by Regnum Christ, a lay organization within the Catholic Church. For more information, go to www.regnumchristi.org .

www.PureFashion.com