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ULTA Brings Its One-Stop Beauty Destination to...Cumming

ULTA, your beauty destination, will be grand opening in CUMMING, ( Market Place Boulevard , address: 2295 Market Place Boulevard), Georgia on November 16, 2007...

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CHICAGO, Ill. (November 2007) – ULTA, your beauty destination, will be grand opening in CUMMING, ( Market Place Boulevard , address: 2295 Market Place Boulevard), Georgia on November 16, 2007. 

Comprehensive beauty shopping: Melding together an unparalleled selection of brand-name cosmetics, fragrances, skin and hair care products with a full-service, in-store salon, ULTA continues to deliver the very best in beauty.  

Inviting atmosphere: ULTA encourages today’s busy women to relax, rejuvenate and enjoy themselves, while beauty experts are on hand to offer current advice without unnecessary sales pressure. 

In honor of this celebration, the new CUMMING ULTA store is offering free makeovers and hair consultations, in addition to giving away gift certificates to the first 100 customers. 

The Mission: “Our goal is to help women look and feel their absolute best, while encouraging them to fully enjoy their personal shopping time,” said Nancy Altman , Vice President of Marketing.  “ULTA provides every customer with a memorable experience that leaves her uplifted by satisfying her need for escape, education, entertainment and aesthetics.” 

THE ULTIMATE BEAUTY RESOURCE:  

ULTA is the best resource for everything beauty. A quick peek at www.ulta.com highlights the wide-ranging product assortment, which includes the following “taste” of what’s in store:

·        Prestige Skincare, like Murad , NeoStrata and Peter Thomas Roth

·        Prestige Cosmetics, such as Bare Escentuals, Smashbox, and Studio Gear

·        Professional Hair and Nail brands, like Matrix and OPI (available in ULTA stores only)

·        Independent beauty lines, like Urban Decay and Too Faced Cosmetics

·        Tried-and-true mass brands, such as Neutrogena, Pantene and Revlon

·        Fragrances, from Clinique, Estee Lauder, and Lancôme, to Vera Wang, and Dolce & Gabbana

·        Professional hair tools such as Chi and Hot Tools (available in ULTA stores only) 

A distinctive experience: ULTA offers consumers quick access to not only their favorite essentials, but to a world of beauty indulgences. ULTA makes shopping quick, convenient, and hassle-free. And because ULTA is illuminated with natural light, customers can easily see the true shade of the products they’re testing, which sets the stage for a satisfying shopping experience. 

The ULTA salon: Our full service salon and skin health services, make ULTA the complete beauty destination. We offer convenient services at affordable prices with licensed designers and estheticians. Our services range from cuts and dimensional color, to brow design and specialty facials. We are proud to use Redken and CHI professional products and Murad skin care. Our professionals are available for complimentary hair and skin care consultations to help each guest receive customized services and product recommendations to suit each person’s individual needs. 

About ULTA: Headquartered in Romeoville , Ill. , ULTA opened its doors in 1990. Today, ULTA has over 200 stores in 26 states and has developed an extensive private label line, including eye shadows, nail lacquers, lipsticks (over 170 shades!), skincare, bath and body products, as well as a spa line. Additional information can be found by visiting www.ulta.com, or by calling 800.968.5823.