Last year's inaugural event was a huge success and this year's venue promises to be even more exciting. This year's event, scheduled for Monday, April 14 and Tuesday, April 15, 2007, is again being presented by: The Georgia Tourism Foundation, where you will:

• Learn the most effective technologies to engage, entice and educate tourists and lure them to your destination or attraction
• Explore digital tourism
• Create a podcast & learn how to publish it in iTunes stores and on your website
• Meet the Hospitality Highway Team --- see and hear how they are using new and varied technologies that appeal to younger generations, cause busy travelers to get valuable info using technology gadgets, and make any and all travelers want to get off Georgia 400 and explore the back roads
• Find out how to replicate successful marketing campaigns
• And so much more . . .

April 14, 2008
7:30 am to 9 am         Registration    Coffee & Beverage

9 am to 9:30 am        Opening Session

9:30 am to 11 am     Hospitality Highway’s Converged Tourism Technologies – History, Highlights and How to replicate this marketing approach . . .
Moderated by Dr. Scott Shamp, UGA  New Media Institute and featuring a panel of Hospitality Highway Community Representatives

11 am to noon     Inspector Gadget, Maxwell Smart, Agent 99 and Friends will showcase a variety of technology gadgets to push out your technology savvy marketing messages

noon to 1:30 pm    Lunch with keynote speaker Robert “Mac” McCracken, Partner and Chief Innovation Officer at MaddenMedia.com
McCracken notes how the speed of online innovation turns “best practices” on the web into a blur.  As marketers search for effective online strategies in the first wave of web opportunities, we are all overwhelmed with Web 2.0 developments (e.g. social networks, user generated content, rich media, etc.) and even emerging Web 3.0 claims. In this keynote, Mac focuses on a clear vision of travel on the web in 2008 and where marketers can best focus their efforts throughout this year. Learn how the demise of Web Surfing and the rise of Info Search has dramatically changed how consumers approach and interact with your website.

1:30 pm to 3 pm    Rich Media Production for the Internet     Enhanced Audio Podcasting
    Led by Clate Sanders, UGA New Media Institute

3 pm to 3:30 pm    Afternoon Break (sign up for intern interviews, visit exhibitors – see demos; door prizes in exhibit area)

3:30 pm to 4:30 pm     Technology Marketing Intern Fair

4 pm to 5:30 pm    Podcasting Boot Camp I – hands on sessions at UGA and time to visit exhibitors

4 pm to 5:30 pm    Peer-to-Peer Speed Dating (networking opportunity)

                             *****  DINNER ON YOUR OWN *****
April 15, 2008

7:30 am to 8:30 am    Breakfast

8:30 am to 10 am    Podcasting Boot Camp II – hands on session at UGA and time to visit exhibitors

8:30 am to 10 am    Peer-to-Peer Speed Dating (networking opportunity)

10 am to 10:15 am    Break

10:30 am to 11:30 am    GDEcD Web enhancements

11:30 am to 12:30 pm     Geocaching – the next wave and how you can be a part of this innovative approach to tourism marketing

12:45 pm – 2:45 pm    Lunch and Learn -- A dynamic presentation on how to use technology to communicate to travelers in a manner that is easy, effective and inexpensive

2:45 PM    Closing Remarks . . . safe travels

For Conference Registration, click here to register online!

To register an individual by fax or mail, click here to download the registration form.

Note: Early bird registration must be received by March 21, 2008 to receive the registration fee of $150.

For Conference Exhibitor Registration, click here to register online!

To register as an exhibitor by fax or mail, click here to download the registration form.

To view the 2008 Techno Tourism Exhibitor Levels, click here.